What is SEO?

'SEO' or 'Search Engine Optimisation' means activities in order to let your website rise in the Search Engines' results, so that your page will be found by more prospective clients.
SEO is cheaper than booking Google AdWords or other advertisements.
In addition, you'll get more customers in the longterm even after the SEO campaign will have stopped, unlike other advertising campaigns.

Your benefit from SEO: more visits by potential clients!

What can you expect from us?

1. We will work out the strategy based on your needs and will be available to give you advice and feedback along the way.
2. We'll find the best search engine keywords to advertise your website
3. We'll optimise your website in respect to improve your rankings
4. We'll register you with the most important directories
5. We will inform you regularly on the results.

How long does it take?

The good news: A short SEO campaign can be done in as few as a few days.
The bad news: Depending on your needs, your market and whether you launch a brand new domain, it can take a few months for you to climb up in Google's rankings up to the place where you want to see your page.

That's not our fault, that's because of Google's algorithms, which was developed and refined over the years to fight spammers and improve the quality of their search results.

As a result your search engine consultants will usually advise you a constant process which would roughly take one to three months, with most work-density at the start.

How much will it cost?

How much it will be advisable you to spend for SEO depends on several things.
We could offer fixed prices for certain campaigns, but what your very own website would benefit most from depends on the competitivity in your market.
(Do you have lots of concurrence who are present in the internet, possibly for years and maybe many of them already search engine optimized? Is your domain brandnew? Do you want to be on Google's first page for certain keyphrases?)
These are only a few factors determining how big your effort in an SEO compaign will have to be to go where you want to.

So, a really fitting package and thus a suitable price could only be given after having looked into your specific needs and your market.

A little SEO glossary

Accessibility

Accessibility is the practice of making websites usable for disabled people - foremost blind people. Because search engines are basically blind (eg. they cannot see pictures and multimedia content) accessible websites tend to have better search engine rankings than inaccessible websites.

AdWords

Google's PPC (Pay Per Click) based text advertising. You can see AdWords results on the right side of Google's results pages.

Backlinks

Back links or 'inbound links' are located on another web site pointing to your site. Inbound links are important to improve your website's PageRank (PR) and SERP ranking

Blacklist

list that search engines compile of search engine spammers, which are used to ban those abusers from the search engine index.

Black Hat SEO

Black Hat SEO is 'unethical SEO' and is sometimes called spamdexing (as opposed to White Hat SEO). Black Hat SEO can be any optimisation methods causing a site to rank more highly than its content would justify. Black Hat SEO are methods disallowed by search engine guidelines. If you use those methods, your risk your site's ranking being penalized or even removed from the index!

Internal Links

Link that directs to another page within the same website. Internal links can be used as a form of navigation for visitors.

Key phrase (/keyword phrase)

a search phrase made up of keywords. See "keyword."

Keyword

a word that search engine users might use to find relevant web pages. If a keyword doesn't appear anywhere on your web page, it's very unlikely your page will appear in the search results (unless you use PPC adverts like Google AdWords).

Keyword popularity

the number of searches done by Internet users for a certain keyword during a period of time.

Link building

asking for links from other websites for the purpose of increasing your "link popularity" and/or "PageRank." Considerations for link building can include directory submissions and press release syndication.

Outbound links

links on your page pointing to another website

PageRank (PR)

Google gives webpages a score called PageRank which is based on their link popularity. Google rates links from important sites higher than those from small, unknown websites. PageRank scoring ranges from 0 to 10, 10 being the best, where a newly registered site starts with 0. Your PageRank also affects your placement in the Google SERPs, but nowadays PR is considered much less important than a few years ago.

Referrer

a web page that directed a visitor to your web page is called referrer.

Search engine

a website maintaining it's own index of the WWW, allowing you to search therein. Search engines periodically explore the World Wide Web to update their index, while visiting important sites with actual content more often than static websites. The three most important Search Engines are Google, Yahoo and Bing.

Search Engine Results Pages (SERPs)

pages of search results delivered by a search engine.

SEO

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine.

Spam

Manipulation techniques that violate search engine guidelines

Spider

Also known as a crawler, robot, or bot. Spiders are search engine programs scanning permanently the World Wide Web to renew their index of the WWWs relevant (to their standards) content.

Standards compliant

Code of a web page using valid XHTML and CSS. Because standards compliant websites are accessible and readable to humans and spiders alike, they tend to rank better in search engines than non-compliant sites.

Stop word

Certain words, such as "a", "and" "for" and "you" are so common (and unexpressive) that search engines are simply disregarding them.

Traffic

The amount of visitors (clicks or bandwidth) surfing to a site

Unethical SEO

Unethical search engine optimisation methods which are considered unscrupulous and can result in having websites banned from the search engines' index.

Web standards

Web standards are official guidelines for CSS, XHTML etc. Web standards help ensure that web sites are readable correctly on a wide variety of platforms and to a wide range of users including those with disabilities

White Hat SEO

Ethical SEO approved by the search engines.

For more detailed information on SEO related terms, visit http://www.seoglossary.com